KEY ART
A selection of key art designs I created while working at BOND, an entertainment-focused design agency, supporting visual marketing campaigns for film and television.
As a Key Art Designer for BOND, I was tasked to:
- Design high-impact key art that defined the visual identity for films, TV, games, or marketing campaigns
- Translated creative briefs into compelling visual concepts aligned with brand and audience goals
- Developed hero imagery that communicated story, tone, and genre at a glance
- Created polished compositions combining photography, illustration, typography, and branding
- Collaborated closely with creative directors, art directors, and illustrators
- Led visual direction for derivative assets across print, digital, social, and outdoor formats
- Produced multiple format adaptations while maintaining consistency and visual quality
- Presented concepts and design rationale to internal teams
- Incorporated feedback efficiently while meeting tight deadlines
- Ensured final deliverables met technical, branding, and licensing requirements
