Clear Matter
Clear Matter is a company that produces drinking water using atmospheric water generation technology, which extracts moisture directly from the air to create purified water. The technology is designed to turn air into water, offering a sustainable, independent, and reliable source of clean hydration.
In close collaboration with Clear Matter’s CEO Ryan Potter, my primary objectives were to:
- Design a clear, high-impact pitch deck for investors and key stakeholders
- Conceptualize a consistent design language for Clear Matter’s water bottle, emphasizing simplicity, clarity, and modern aesthetics in alignment with the brand’s vision.
- Develop multiple logo concepts, deliver final brand assets and comprehensive usage guidelines
- Select typography, color palettes, and visual symbolism aligned with the brand identity
Bottle Design
The challenge was to translate an advanced, invisible process into a product that feels intuitive, trustworthy, and refined. My design approach focused on clarity—both visually and functionally. The form is clean and minimal, reinforcing the idea of purity while allowing the technology to remain the hero.
At Clear Matter, every drop counts. Here’s a behind-the-scenes glimpse at the passion and dedication the team pours into delivering pure water for a good cause.
Investor Deck
Delivered design services for investor presentations, transforming complex ideas into clear, persuasive narratives and creating polished, flexible deck designs that could be easily updated as the company evolved.
